Political Marketing and Management in Ghana

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By:"Kobby Mensah"
Published on 2017-08-09 by Springer

This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.

This Book was ranked 29 by Google Books for keyword Management Architecture.

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Download Political Marketing and Management in Ghana PDF Free

Download Political Marketing and Management in Ghana Books Free

Download Political Marketing and Management in Ghana Free

Download Political Marketing and Management in Ghana PDF

Download Political Marketing and Management in Ghana Books